With the action in South Africa about to kick off, football is doing a fantastic job in bringing people together all around the world. That’s why, in what is recognised as the world’s finest boutique sneaker store (or trainers, as they’re known over here!), you’ll currently find some of the finest football products available.

The Alife Rivington Club, a New York-based boutique that has branched out into all sorts of cultural activity, has teamed up with Umbro to host a pop-up store in the States. They’ll be showcasing all the great stuff we’ve been doing recently, such as the England kits and the World Champions Collection, and also revealing the heritage and expertise that makes us the experts in football and the world that surrounds it. With Alife being experts in their field, specialising in the culture that connects with the world of sneakers, we felt they were the perfect people to understand what we were doing with football.

With everyone wanting to catch up with all the on-pitch drama in South Africa, Alife will also screening matches in the store, alongside live music and all sorts of other activity. Take a look at the Alife website for more details on where to find them if you’re in NYC, or if you’re not lucky enough to be in town, take a look at our Flickr gallery which has plenty of pictures.