The World Champions Collection
Last year, Umbro’s England home shirt introduced a revolutionary tailoring philosophy to the world of football, combining the latest in technology with a classic, stylish design.
This year, we’re spreading that philosophy around the world. As the world’s gaze settles on South Africa this summer, we’re using that iconic England shirt as a canvas. We’ve created a range of special shirts that celebrates each of the seven nations that have earned the right to wear a star on their shirt to mark their victories on the global stage.
We haven’t just slapped their name on the shirt though. Just as we got the best English tailors and designers to create our national shirt, we’ve gone to each of the seven countries involved and picked the finest creative minds to work with. A mixture of graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators have been hand picked to represent their countries by redesigning their national crest. Each of the resulting crests has a fascinating story behind it, exploring the cultures and stories that shape the national identity of the country in question.
We didn’t stop there though. We also wanted a great way to show off these fantastic designs, and found our inspiration whilst leafing through the Umbro archives. We found this cheeky bit of marketing from the Sixties (above), with a range of girls modelling Umbro shirts as fashionable dresses. We thought it’d be the perfect inspiration for the World Champions Collection, which combines heritage and modern culture perfectly.
So, we got stunning girls from each of the countries involved to pose in the shirts for us, and got legendary photographer Rankin to snap the pictures for us. Rankin has photographed some of the most glamorous people around the world, here’s what he had to say about the idea behind Umbro’s World Champions Collection:
“I thought the idea of creating a modern interpretation of the Umbro advert from the sixties was an interesting concept. The girls in the campaign all look stunning and they were a pleasure to work with. I’m extremely pleased with the results.”
We’re sure you’ll agree that the results are pretty impressive! The shirts are available now, check out Umbro.com for details of where you can get your hands on them. If you want to see more of the photoshoot and the girls that we’ve chosen, check out this behind the scenes video:
Want to read more about each of the crests and the girls involved? Each day over the next two weeks we’ll be having an in-depth look at each country, the crest that’s been designed, and the story behind it, starting tomorrow with two-time winners Uruguay. If you head over to Umbro.com, you can find out where these shirts are going to be available, whilst you can also download wallpapers and screensavers featuring the crests and the girls wearing the World Champions Collection shirts. For now, here’s a closer look at each of the amazing crests that have been designed:
Argentina – ZZK Records
Brazil – Fernando Chamarelli
England – Ben Eine
France – André
Germany – Marok
Italy – Tanino Liberatore
Uruguay – Martin Albornoz
On 4 May 2010, at 9:35 am Eleté wrote:
I love them! I saw them on Facebook a few days ago and I was impressed both by the kits and the women!
I’m glad I get to see Uruguay be part of such an incredible and nice project. After the series is done -or as soon as I can get good pics- I will post this over at TSC. BTW, will this be available here in South America? I never get to see, or buy, any of the good stuff I see over here at the Umbro blog…
BTW, I don’t think dating Forlán makes Zaira Nara Uruguayan! I’m glad such a beautiful girl represents us on this, but we do have Uruguayan-born beauties…
On 4 May 2010, at 10:33 am Dave - Graphic Design Essex wrote:
Love the french badge, really nice!
On 4 May 2010, at 2:56 pm Trevlaa wrote:
amazing range, absolutely love the england crest! really want to get my hands on one of these badboys! when are they on sale and how much?!
On 4 May 2010, at 3:27 pm The king wrote:
loved ittttttt
On 4 May 2010, at 3:28 pm Umbro présente sa collection World Champion…avec quelques modèles! « Mont-Royal FC wrote:
[...] La Coupe du Monde approche et Umbro a le sens du timing. Ce matin, ils ont présenté leur toute nouvelle World Collection. [...]
On 4 May 2010, at 4:30 pm The World Champions Collection by UMBRO « The Strange Attractor wrote:
[...] to celebrate the seven teams that have triumphed at the world’s biggest football tournament, Umbro’s World Champions Collection brings in a team of top designers to create a new badge for their home [...]
On 5 May 2010, at 11:43 am Anonymous wrote:
Love ‘em! But every site the Umbro page says that their available to buy from doesn’t have them listed. S’up with that??!!
On 5 May 2010, at 3:40 pm Umbro’s World Champion Collection « wrote:
[...] World Cup with a special line honouring the seven nations that have won the World Cup. Check it out here. An artist was commissioned to design a logo for each team and then the jerseys were modeled by [...]
On 5 May 2010, at 10:30 pm RUBEN wrote:
I love the england badge but the girls are most beautifull and hot yea hot
On 5 May 2010, at 11:50 pm Alexis García Iglesias wrote:
Muy bueno gente de Umbro! Soy argentino y me gusto mucho su iniciativa… Congratulations!!!
On 6 May 2010, at 3:58 pm Umbro’s World Champions Collection « Dirtywater.com wrote:
[...] Click here for more info on the World Champs Collection. Possibly related posts: (automatically generated)2010 [...]
On 6 May 2010, at 4:43 pm yes. more world cup. « do. damage. daily. wrote:
[...] Umbro: World Champions Collection [...]
On 6 May 2010, at 7:37 pm kbz wrote:
muy lindo pastel, huele rico.
On 6 May 2010, at 8:04 pm Homenajean a campeones del mundo con nueva colección de camisetas | Chile a Punto wrote:
[...] en sus diseños de los sesenta, Umbro lanzó una colección de camisetas que homenajea a las selecciones que han ganado alguna vez la [...]
On 7 May 2010, at 6:36 pm Mario Blanco wrote:
Excelente idea de UMBRO.
Hermosas chicas y geniales diseños de camisetas. Ojalá se puedan comercializar en nuestro país, Uruguay.
Lo que no nos parece muy bien es que la argentina Zaira Nara nos represente, por más hermosa que sea. en Uruguay hay mujeres hermosas tambien.
On 8 May 2010, at 3:51 am Sean wrote:
I thought the only interesting crest design is the Italian one.
On 22 May 2010, at 6:27 pm Anonymous wrote:
Umbro sort me out with a place I can buy the England top please!!
The sites you’ve linked to don’t seem to have the shirts anywhere
On 22 May 2010, at 7:06 pm Ali wrote:
Where can I buy one of these?
The sites you’ve linked to don’t have the shirts anywhere
On 24 May 2010, at 2:32 pm Aaron wrote:
You can get the shirts online here:
http://www.selfridges.com/en/Gifts/Categories/World-Cup/Menswear/?template=1
Please let us know if you have any requests from specific countries around the world
On 24 May 2010, at 10:54 pm World Cup, Umbro and Women | artful. design. wrote:
[...] Cup. As we are approaching the tournament, I decided I would show some advertisements created by Umbro for the World Cup! First, take a [...]
On 27 May 2010, at 4:01 pm fahad wrote:
can you let me know where to get these in the US? some more pics from the photo shoots would be welcome too
On 2 Jun 2010, at 8:46 pm Nicholas C wrote:
i am looking to buy the england shirt for my Girl friend. am i right to think that these shirts are for men just that they have been modeled by women?
i am looking for XS size in the uk can anyone help?
On 5 Jun 2010, at 9:36 pm Josh Fletcher wrote:
Hey guys!
To commemorate the World Cup and England’s campaign I’ve made a ‘zine’ and some posters about the team. Could be something you guys at Umbro might like!
http://jiraffeshop.bigcartel.com/product/for-england-zine
I’ve created a group on Flickr too about World Cup inspired art and design. Check it out and add some stuff if you like!
http://www.flickr.com/groups/worldcupart/
On 6 Jun 2010, at 5:20 pm bp wrote:
Love the shirts; but is there any way we can buy the socks too?
On 12 Jun 2010, at 6:33 pm World Cup Fever « wrote:
[...] Umbro launched The World Champion’s Collection featuring seven nations who have previously won the World Cup. Like Nike, they employed an artist slant to the polo shirts, which were done in collaboration with graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators for each country. [...]
On 12 Jun 2010, at 7:05 pm Frank wrote:
Dear Sir,
I would just like to know where in Spain
can get some of the World Cup collection shirts,please?.Very nice collection!
On 12 Jun 2010, at 7:09 pm Federico wrote:
Really brilliant t-shirts! ,¿ Cómo puedo conseguir alguna,por favor?.
There is a very different collection for Spain,I think,are there any other umbro items to collect,please?.
On 18 Jun 2010, at 12:28 pm Chan wrote:
Where can i get the picture of the girls to use as my desktop picture ???
Cheers
On 18 Jun 2010, at 1:56 pm Aaron wrote:
Head to Umbro.com here and click on ‘goodies’, you’ll then be able to download desktop wallpapers of all the pictures from the World Champions Collection
On 30 Jun 2010, at 4:19 pm Esposas de futbolistas posan con el uniforme de su equipo - Foro Anime wrote:
[...] [...]
On 30 Jun 2010, at 7:46 pm No Games Today. Feelin’ Lonely??? « F.A.N. United – Football's American Network wrote:
[...] (Source: Umbro Blog) [...]
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I’m from Brazil… and want to buy the Uruguayan shirt………….
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