Rapper’s Delight: Drake Unveils His Album In New York
We’ve already revealed our very exciting pop-up store in New York, in collaboration with hip trainer (sorry, sneaker) store Alife Rivington Club. This week, the place got even cooler thanks to the appearance of top rapper Drake, who appeared at Alife to celebrate the launch of his debut album, Thank Me Now.
The space, as you can see from the pictures, was absolutely rammed for the event, with the cream of New York’s hip hop community cramming into the space to hear Drake and to check out the Umbro gear on display.
Drake is seriously hot property in the hip hop world at the moment, having recently supported Jay-Z on his UK tour. He was joined by other luminaries at the show, such as DJ A-Trak, who tours with Kanye West – and of course, Umbro’s World Champions Collection! For more pictures from the event, check out the Umbro Flickr stream.
On 25 Jun 2010, at 9:44 am Umbro Blog – Drake @ Alife: The Video wrote:
[...] recently showed you the pictures of top rapper Drake appearing at our Umbro x Alife store in New York, celebrating the [...]
On 18 Jul 2010, at 7:55 pm Christal wrote:
Hey drake, i hope this is really you but anyways i wanted to tell you that i think you are a great person. Ive seen numerous interviews and television specials and they have lead me to believe that you are a wonderful person.The way you talk about your fans and your mother is truly touching to me.Last but certainly not least you are amazingly talented and i just wanted to let you know. Well my 18th birthday is coming up in september and i would love nothing more than to be able to come and see and experience what a great artist you truly are. thank you for reading and if im not able to see your show i hope it is everything that you want it to be and more and remember to keep working as hard as you are working.