Blimey – it’s big isn’t it, this Internet?  I thought that volunteering to be blasted off into cyberspace would be a pleasant affair, but once you get in front of a blank sheet of paper it becomes a bit tricky to think of what to write.  Perhaps I’d be better off sticking to drawing pictures?

That, after all, is the real reason why I’m here.  I’m Rob Warner, and I joined Umbro a month ago as Design Director.  I’m leading the design team for our performance football clothing, including England, and am over the proverbial moon to be here.  As usual in these circumstances I’ve developed “Responsibility Tourettes” and volunteered to contribute to the blog on a monthly basis, airing my thoughts on all manner of things from design through to football.  Well, pretty much those two things really.  That’s what you’ll most likely want to read about from me, what with you all being dedicated followers of Fashanu.

My day-to-day job involves working through trend, colour, graphics and of course the performance needs of all parties concerned (namely the clubs and players of this most beautiful of games), and people often remind me how lucky I am to be able to make a career out of something I love.  I agree, and thought that the blog would be a great forum to give you some insights into what we do as a design team and how we do it, as well as offering you the chance to give us some feedback and input of your own.  Let’s face it – just like football, everyone’s got an opinion on design.

I’m sure if you asked the designers they’d say that I spend all day in meetings and only appear at my desk when one of them is about to make a brew.  Nothing wrong with that, though.  Michael Owen’s all about being in the right place at the right time too.  So long as we as a team design the best football product we possibly can then we can all go home happy, and being privy to the work which is going on here at Umbro Towers it’s fair to say we’re all feeling pretty happy at the moment.  The current England home shirt is for me one of our best ever, even if my favourite is the one from Italia 90 – evoking memories of Gazza’s tears, Waddle’s mullet and David Platt’s incredulous volley against Belgium.

We’ve been involved in some pretty scary kits in the past too, though, and I’ll be doing my best to make sure that the crimes of the 80s and 90s don’t get repeated in a hurry.  Unless it’s in a trendy “fashion-irony” kinda way, of course.  But love them or hate them, our kits have been involved in some of the most memorable and poignant moments of football history and they’ll continue to be playing a key role in football present and future too.  I’m lucky enough to have seen one of my designs win the World Cup and that’s an amazing memory for me.  If England lift the trophy next summer, even though I arrived after it was designed and would be basking in reflected glory, it’d still be up there as one of my proudest moments – both as an Umbro employee and an Englishman.

For now, though, it’s back to creating our part in magical football moments that are yet to come – whether it’s Darren Bent scoring a last minute winner for Sunderland or you ‘megging Steve from Accounts in the weekly 5-a-side.  It’s a tough job, but someone’s got to do it.  And I really don’t think I’m cut out for being a milkman like my Dad was…

See you next month, Rob.

From The Terrace

  • On 29 Sep 2009, at 4:26 am mihai wrote:

    Hi Rob,

    An idea:
    ’100 Sport Shoes in One (Kit Shoe)’

    A shoe would be covered in Velcro or other suitable material and the customer would buy a kit of patches to cover his/hers shoe – to customize it so to speak so s/he would be able to get lots of combinations. I realize this would be a fad appealing mostly to kids but perhaps it would be worth looking into it.

    I am no graphic designer otherwise I would have sent you how I see this concept, but some time ago I found a few web pages which somehow illustrate it and you can see the shoes here:
    http://www.flickr.com/photos/88631021@N00/sets/72157603908232905/

    For an art project children painted the shoes. Of course the shoes were spoiled so why not achieve almost the same result by using a Velcro shoe + kits.

    Also, there is a Chinese company that already produces shoes that can have
    different images attached
    http://www.flickr.com/photos/88631021@N00/2264545060/in/set-72157603908232905/
    so something similar to my idea but not to the extent I envision (i.e. fully ‘customizable’ shoe).

    Perhaps my idea is not so far-fetched as Ralph Lauren is (or was) selling ‘Paint Your Own Polo’ kits.

  • On 30 Sep 2009, at 2:52 pm Jack Burston wrote:

    Great post Rob, I’m definitely in agreement with you with regard to the two best Umbro England kits.

    As a welcome to the footballing internet, would you be interested in being interviewed for my site?

  • rob

    On 1 Oct 2009, at 5:03 pm rob wrote:

    mihai – Interesting idea, and there’s always a place for customisation in the design world. Like I said in the blog, everyone has an opinion on design and through your idea people would be able to show their own opinion to the world. The links are good too, so I’ll pass them on to the team. Thanks!

    Jack – cheers for the feedback. Your blog looks pretty cool too, so I’ll send you a mail and we can have a chat.

  • On 3 Nov 2009, at 9:38 pm An Interview with Rob Warner, Umbro’s Design Director | You'll Never Win Anything With Kids wrote:

    [...] You can follow Rob’s work at Umbro on his blog here. [...]

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