Umbro Blog

That’s right, the shirt that you can see above is the new Umbro England Away shirt, part of the kit that the team will wear at the World Cup in South Africa this summer. But what’s also clear is that it’s been revealed in a way you might not expect. Last night, at the Paris Olympia, Kasabian frontman Tom Meighan unveiled the shirt to an unsuspecting audience of French rock fans during his band’s encore. Sounds unbelievable doesn’t it? Here’s a video of the event as it happened, in case you don’t believe us!

This is the first time that a shirt has been unveiled in this way, and if you ask us, it’s a pretty cool way of doing things.

So what did Kasabian think about getting involved with Umbro and unveiling the new Away shirt in this way? Keep your eyes here on the Umbro blog, as we’ll have an interview with Tom about the whole experience up here very soon. We’ll also be telling you exactly why we decided to unveil the kit in this way – with an English band, abroad – later today. In the meantime, you can check out pictures of the new England Away kit over on our Flickr site, become a fan of the new shirt over on Facebook, or let us know what you think of it right here on the blog.

From The Terrace

On 9 Feb 2010, at 11:14 am Teto wrote:

Amazing !!!!!!!!! Can’t you make also the Italy kit please?? Puma is awful ! ! !
On 9 Feb 2010, at 11:19 am Tim wrote:

The white sleeve trim is a very odd decision.
On 9 Feb 2010, at 12:12 pm Anonymous wrote:

who f**king cares? Can we concentrate on the football maybe?
On 9 Feb 2010, at 12:49 pm also anonymous wrote:

we concentrate on the football but we secretly visit umbro clothing blogs. idiot.
On 9 Feb 2010, at 2:01 pm Anonymous wrote:

Did the french fans freak out?
On 9 Feb 2010, at 2:38 pm sparkles wrote:

Love the shirt. But why Kasabian? Serge supports Italy and Tom says he supports Ireland… http://bit.ly/2SgpNf
On 9 Feb 2010, at 4:46 pm Eleté wrote:

Looks great, really really smart. You get the “spirit of 66″ with the simple look but it looks like a modern football shirt. I specially like the two-tone style of the sleeves, and how it changed with the long sleeve…

I haven’t been a fan of the “tailored” kits before, and the Home kit is not my favorite, but now this kit combined a simple, smart look with excellent design!
On 9 Feb 2010, at 5:10 pm James Kirkup wrote:

Oh wow, another amazing kit cannot wait to get my hands on this! x
On 9 Feb 2010, at 5:54 pm Tim wrote:

Why would someone go on a football kit manufacturer’s website and take the time to say “Who cares?” about the kit. If you want to “concentrate on the football” then go to a football website.
On 9 Feb 2010, at 7:50 pm Jack wrote:

Amazing, another classic shirt! We sort of already knew the way it was going after the home shirt was designed but let’s keep it this way. Kits should remain minimal in design from now on, never go back to abstract kite patterns like we’ve seen since the late 70s until recently. Please.
On 9 Feb 2010, at 8:46 pm Scott Holt wrote:

This is a superb effort. Hats off to the designers and team at Umbro. I’m loving the retro styling. It’s sophisticated and sharp. I’m in for a long sleeve.

Cheers
On 9 Feb 2010, at 9:58 pm Anonymous wrote:

I’m sticking with my 2006 away shirt, best one for years. This one is better than the 2008 away shirt which was horrific.
On 9 Feb 2010, at 11:11 pm blackcat17 wrote:

Little disappointed with this, the white cuffs are odd. Shame, this is not far off being a good shirts but looks a bit sloppy. Why is the star not gold? The neck looks odd too. Come on Umbro… give us a good Sunderland shirt in the summer!!
On 9 Feb 2010, at 11:14 pm Webbie @ Football and Music wrote:

@sparkles: Lookee here.
On 9 Feb 2010, at 11:24 pm Official: England 2010/12 Away Shirt Unveiled - Football Shirts News wrote:

[...] want to take this opportunity to publicly thank Umbro for involving us in the unveiling of this new shirt, and for keeping us posted about the latest [...]
On 11 Feb 2010, at 4:31 am Miguel wrote:

Wonderful kit and presentation! Please come to Grêmio! Puma is doing an terrible job.