Umbro’s New England Away Kit 2010
Following the success of the iconic, groundbreaking England home kit, here at Umbro we’re very excited to be able to reveal some of the details around the new England away kit – which will be worn for the first time on March 3rd when England play Egypt at Wembley.
The away shirt has been created by acclaimed conceptual designer Aitor Throup, using a unique 3D form constructed specifically for this task. The finished piece combines a smart aesthetic with strong performance-driven technology.
Here’s what Aitor had to say about himself and his role in designing the new England away kit:
“My work tends to have a three-stage process. I like to think of my work as an exploration of human anatomy through my drawings. I then introduce narratives and concepts into that, and then I create a bridge from the two-dimensional drawings to a three-dimensional concept through sculpture. Through the sculpture, the drawings become the negative space around which you place the garments. I’m giving them a skin, and that skin then becomes the garment itself.
I think that’s why it’s quite interesting for someone like me to be working on football shirts, because that’s not what I do in my everyday life. So I instinctively have an approach that is thinking outside of the box in terms of football kits. It gives you a very unique approach in that its not influenced by what is perceived to be acceptable in that world, and so I’m able to think of both what the player needs and what the brand is about, and to fuse these elements in the process.”
Here’s a video that details some of the ideas behind the England Away design process:
As with the home shirt, Umbro and Aitor worked closely with Fabio Capello and the England team in the development of the kit, in order to ensure that we created a piece of Football Tailoring that was smart, stylish and instilled a strong sense of pride in the players.
“With the design of this kit, we began with the body, and we wanted to create an anatomical structure to build the shirt around. We began by exaggerating one of the processes of designing this kit, which is examining design and motion. We started to look at ergonomic football forms, and rather than having a garment created on an existing muscular body form, we’ve created our own, which is a football specific body form.
It’s about understanding the motions of a football player. Terminally, we know it’s got to be symmetrical, so it becomes more about what shape is the body generally in when playing football?”
We’re very excited about the new England away kit, and we’ve got plenty more to tell you about over the coming weeks. Keep your eyes here on the Umbro blog, our Flickr account and on www.umbro.com for the full story of England away.
On 22 Jan 2010, at 10:05 am Jeff wrote:
It’s got a distinctive 1966 feel about it already! Excited.
On 22 Jan 2010, at 10:24 am Umbrofan wrote:
That all sounds so pretentious! I remember when kits were just there to differentiate between the teams!
On 22 Jan 2010, at 10:30 am Jeff wrote:
Okay, Umbrofan, I’ll be shirts and you skins.
On 22 Jan 2010, at 10:34 am Semanticist wrote:
The phrase ‘ thinking outside of the box’ is clearly a very thinking-inside-of-the-box thing to say these days – two sleeves and a neck hole have been part of shirt design for years
On 22 Jan 2010, at 11:40 am Umbro Reveal New England Away Kit Detail » Who Ate all the Pies wrote:
[...] More details, including quite a lot of cool stuff about the design process, over at the Umbro Blog. [...]
On 22 Jan 2010, at 12:19 pm Video of England Away Design Process - Football Shirts News wrote:
[...] about the process on the Umbro blog, Aitor [...]
On 22 Jan 2010, at 12:26 pm lfc wrote:
really looking forward to it. nice to see aitor involved again – his CP Company stuff is fantastic.
On 22 Jan 2010, at 12:48 pm Umbrofan wrote:
Jeff, that won’t be pretty! Vests at least?
On 22 Jan 2010, at 3:04 pm Rafael wrote:
Hi, Aaron! Have you seen this incredible goal scored in Brazil ?
http://www.youtube.com/watch?v=Gjoa8reHeD4
A bicycle kick pass followed by a bicycle kick goal. Pure genious!
Breazilian soccer has no limits!
On 23 Jan 2010, at 2:14 am Maxwell wrote:
Hi, I have an academy and first division team in Cape Town, South Africa and would like to make a deal with umbro.
On 25 Jan 2010, at 1:52 am joaquin wrote:
Hi, The new away kit is great…i hope it will be able to purchase in PERU soon.
I really want to thank UMBRO for the new UNIVERSITARIO kits…they are really nice, i already bought the home & away shirts the first day you sell it, and it are fantastic. Thank U
On 25 Jan 2010, at 9:13 am Omar Ibn wrote:
Umbro are making the best kits this season; England, City, and Universitario…Class! Please keep Aitor aboard.
The best thing out these new kits, as a fan, is that the shirts tailoring makes them wearable outisde of the pub or the terraces.
On 25 Jan 2010, at 5:45 pm Sports teams: Tell your story | Ash Read wrote:
[...] In the build up to the release of the new England away shirt Umbro have started to tell the story behind the shirt where it comes from, the design process and showing glimpses of the finished shirt. They are [...]
On 28 Jan 2010, at 4:47 am jordan wrote:
umbro please do liverpool next, cant stand the stripes.
On 30 Jan 2010, at 1:04 pm jake wrote:
its attractive