How long have you been there and what do you do?
I’ve been with Umbro for just over two and a half years. I work in the Global Marketing team but as the UK’s Brand manager.
What would other people say you did?
Cared too much about spread sheets and organisation would figure somewhere. That comes hand in hand with being bossy – so that would be another. And, if I was feeling generous, I’d like to think that others think that I make things happen and generally get things done.
How is Umbro changing?
I think the vibe around Umbro at the moment is great. We have that feeling of being a real salt of the earth, underground, cool brand.
Where would you like to see it going?
Of course, I can’t wait for the time when the Umbro brand is ‘cool’ again and truly think it’s not too far off. Long term – I guess I’d like to see it maintaining some of its character, underground coolness at the same time as being a cult brand. Definitely along the Converse line…
What do you think is the best/worst kit that Umbro has produced?
Best = England Home ‘09, without a doubt. I go for the minimalist look so love its uncluttered feel. Worst = anything from the late 80’s/early 90’s.
What memory of football do you hold most dear?
I used to work at Saints and came from a non-footballing background so my first game there was my first ever. It was November ‘02 and Saints played Pompey at home which needs no explanation. After the match, one of the security people (a lady to add insult to injury I might add) had to escort me to my car because I was ‘mildly’ concerned I might get lynched. I think that particular game in itself made me fall in love with the overall feeling of going to a match, supporting a team and being able to swear like a trooper in front of family, friends and colleagues… No questions asked!!
If I wasn’t doing this, I’d be…
In my fantasy world I’d work in fashion… if I had more brains and staying power I should have been a lawyer – I’m not frightened of a healthy ‘debate’ if it needs to be raised… in reality I’d probably be a social worker/counsellor type.






















