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Umbro Blog

August 2009

Staff Profile: Emma Wilson

Name: Emma (left of image)                                                                  

How long have you been there and what do you do?

I’ve been with Umbro for just over two and a half years. I work in the Global Marketing team but as the UK’s Brand manager.

What would other people say you did?

Cared too much about spread sheets and organisation would figure somewhere. That comes hand in hand with being bossy – so that would be another. And, if I was feeling generous, I’d like to think that others think that I make things happen and generally get things done.

How is Umbro changing?

I think the vibe around Umbro at the moment is great. We have that feeling of being a real salt of the earth, underground, cool brand.

Where would you like to see it going?

Of course, I can’t wait for the time when the Umbro brand is ‘cool’ again and truly think it’s not too far off. Long term – I guess I’d like to see it maintaining some of its character, underground coolness at the same time as being a cult brand. Definitely along the Converse line…

What do you think is the best/worst kit that Umbro has produced?

Best = England Home ‘09, without a doubt. I go for the minimalist look so love its uncluttered feel. Worst = anything from the late 80’s/early 90’s.

What memory of football do you hold most dear?

I used to work at Saints and came from a non-footballing background so my first game there was my first ever. It was November ‘02 and Saints played Pompey at home which needs no explanation. After the match, one of the security people (a lady to add insult to injury I might add) had to escort me to my car because I was ‘mildly’ concerned I might get lynched. I think that particular game in itself made me fall in love with the overall feeling of going to a match, supporting a team and being able to swear like a trooper in front of family, friends and colleagues… No questions asked!!

If I wasn’t doing this, I’d be…

In my fantasy world I’d work in fashion… if I had more brains and staying power I should have been a lawyer – I’m not frightened of a healthy ‘debate’ if it needs to be raised… in reality I’d probably be a social worker/counsellor type.

An Englishman in Barcelona

As of tomorrow La Liga will kick off for its new season; Barcelona will be attempting to retain its haul of trophies, Real Madrid will be showcasing its new set of Galacticos and the nation of Spain will be cranking up expectation for next year’s World Cup. As people looking in, we know enough about Spain’s relationship with football – but what’s it like for the ex-pat living in Spain? How do they see it?

One person who may be able to shed light on this is Charlie. He is currently living in Barcelona soaking up the food, language and it seems – the football culture. I’ll leave him to explain:

This is Spain, and as soon as I have stepped outside the door a football rolls into my path. Literally. I have a scout and notice some kids waving at me to kick it back in their direction. No big deal, I played for my school team, in fact I’d probably be playing in the Champions League if it weren’t for my imaginary hamstring issues. I kick the ball back and it somehow manages to end up further away than it was originally. One of the kids, obviously unimpressed with my ability, nips past me and collects the ball; on his return he nutmegs me. I try and remember the Spanish word for ‘hamstring’, then I realise I never knew it to begin with, the best I can do is ‘leg’. I pretend to limp and shout out “Pierna!” pointing at my leg, his little friends laugh me off the street and carry on with their game.

As I walk on, someone is screaming. Expecting a crime scene, I turn to see an ageing gent sat in a bar, casually shouting obscenities at a television screen. Of course, he’s watching a football match. After taking another look, I realise that Ronald Koeman is on the pitch. Either I’ve woken up in the early nineties or this is a replay. Little bit over excited for a replay, no? No, this is Spain.

Into the supermarket, needing some crisps, I have a browse. Real Madrid have their own crisps, FC Barcelona have their own crisps, there’s even one brand that have their crisps in the shape of footballs. You can literally eat a football, admittedly they are slightly smaller than your standard issue FA ball and lack the leathery taste, but technically you are still eating a football.

I arrive home and finish the last of my football shaped food. I take a seat and pick up the paper, pausing for a moment. I think about football and Spain. In Spain, football is inescapable. It is everywhere. Sport basically just means football over here. I’d even go as far to say that football is bigger than sport, if that actually makes any sense. This can be summed up with one example; El Marca is the number one selling newspaper in the country is solely concerned with football. Here the majority of people prefer to read football gossip rather than the actual news, I am in that majority. I open my copy of El Marca, if only to look at the pictures and attempt to piece together the Spanish transfer activity.

This is Spain – it is football through and through.

Manchester City Third Kit Unveiled

Manchester City 3rd Shirt

Manchester City 3rd Shirt

Manchester City 3rd Kit Crest

The eagerly anticipated Manchester City third kit has been officially unveiled. We know that many City fans have been waiting for the full unveiling of the kit and we don’t think they will be disappointed. The kit goes back to the Seventies and is probably best described as a ‘classic remastered’. Our kit designer, David Blanch, definitely thinks so:

The third kit is something that I believe is very special. It’s a modern interpretation Of City’s original sash design. However, we have moved the sash design to the other side. One of the reasons for doing this is that we wanted to draw attention to the crest, and this was done with the full support of the club and the club’s sponsor, Ethiad.

It was important that the sash did not distract from the crest but instead created a frame for the crest. If we did it the other way the diamond would dominate and this wasn’t something we wanted to do. Sure, we could have moved the crest over to its original position but we felt it was important to keep the crest where it belongs – above the heart. With the sponsor, we wanted to make sure that it wouldn’t interfere with the sash. For the last decade, or so, any shirt with a design across the front is compromised with a space where the sponsor sits. Well this is a pure football kit and the sponsor – whether it is a brand or a manufacturer – should look to compliment the kit. By placing the sponsor under the crest and not breaking the sash, we’ve blended contemporary with traditional design. This goes to show that innovation isn’t always about technology.

When I look at the final product, I’m really pleased because it makes such a statement. It stands out from the crowd – globally as well as domestically – in a way we haven’t seen for years. I’d like to think that this kit demonstrates that a sponsor can enhance a design rather than compromise it.”

The kit is available for pre-order from September 4th from the MCFC club website and will be on general sale from September 26th.

Is there enough water on the pitch?

 Bourton-on-the-Water Football in the River 2008 01

Ever experienced a match being called off due to heavy rain? Most of us would agree that water-logged pitches and games of football just don’t mix. However, there is a group of people in Gloucestershire who would beg to differ.

This Bank Holiday Monday the annual Bourton-on-the-Water Football in the River will take place. The banks of River Windrush are expected to be lined with hundreds of spectators as they watch a 30 minute six-a-side match take place. Put to one side will be the standard football jerseys and trainers , and in their place will be towels and wellies. This really isn’t your average game.  

If you’re going to be in the area on the 31st August this event would be well worth a look. Let’s face it – it’s probably the only time you will ever see a match purposely played and watched in such conditions.

Further details can be found here. (image source)

England Women: All to play for

Yesterday saw the start of the England Women’s European Championship campaign against Italy, and unfortunately for the team it started with a 2-1 defeat. Following the defeat Boston Breakers defender Alex Scott (pictured, bottom far left) reflected upon the result and looked ahead to the match against Russia, on Friday.

After just 28 minutes the team went down to 10 players following the sending off of Casey Stoney but Scott felt that the defeat couldn’t be entirely contributed to this incident. “We didn’t do the basics right, we didn’t play how we know we can play and that allowed Italy to stay in the game. So even with 10 players we are very disappointed with our own performances.”

The fact that the team went 1-0 up, thanks to a Fara Williams penalty, not long after going down to 10 players only went to emphasise Scott’s point. She also pointed out that their disappointment at losing despite having a player sent-off proves that there is still much more left from them. “I think it sums up the team that we expect so much from ourselves that even with ten players we know we should have played a lot better. There is a lot more to come from us.”

This swiftly turned Alex’s attention to the forthcoming qualifiers – namely the match against Russia, on Friday. “We’re focused on Russia, and I think they may be harder test than Italy were on Tuesday. But it’s about us now, we need to step up to the plate and take ownership of our performances. We know we have to deliver more than we did against Italy.”

 This will most certainly have to be the case as England look to record their first points in the Championship but as Alex says “there’s 2 games, everything to play for and it’s still early days in this tournament.”

We couldn’t agree more and will be looking forward to the match against Russia this Friday.

Customise your Speciali

Today we are launching a competition that can be considered anything but run of the mill. We are giving you the opportunity to customise the soles on a pair of Speciali boots. But this isn’t just something to do if you have a spare 30 minutes – the 11 designs judged best will be made for the designers to keep.

Oh, before I forget to mention… Amongst our highly esteemed judging panel there will be Michael Owen, Gaël Clichy, John Terry, Stuart Semple, the head of Umbro footwear design and an icon from the design world. And just in case that isn’t enough to get you motivated, Owen, Clichy and Terry will each pick a design to wear in a match.

Once uploaded, you can download your design as a wallpaper.  You can also share the designs in this flickr stream.

If you want to be in with a chance of being one of the winning designers head over to our umbro.com site for full details. Good Luck!

Going Global

Top flight football attracts fans from far and wide and that’s reflected in the distances we’re willing to travel to watch our teams in action. It’s also reflected in how far our clubs are willing to travel to play in front of their supporters – just look at the ever popular Far Eastern tours, for example. As I’m sure you’ll agree, the distances clubs’ fans travel has probably jumped significantly over the past 20 years or so with the introduction of the Premier League, and such like.

What we also know is that it isn’t just ‘not so local’ fans top flight teams are attracting. The same can most certainly be said about the playing staff. You’ve probably had this discussion many times before about the ‘foreign influx’. It isn’t a discussion that looks likely to go anywhere any time soon. With that in mind, BBC Sport have compiled some data in order to document the growing tendency towards a more and more Global Game. This study compares the Premier League squads’ players’ place of birth from the ‘89-90 season with the same information from their current squads. It’s worth a look – even if just to compare the interactive maps from then and now.

Staff Profile: Helene Hope

Name: Helene                                                                                              

How long have you been here and what do you do?

I have been here for 12 years now… and it feels like it’s only been 12 days! I am the Head of Brand Operations and part of the Global marketing team.

What would other people say you did?

Scaring the living day lights out of our licensees (and new employees, who don’t know that I am actually quite a softie).

How is Umbro changing?

The last 18 months have been a fantastic roller-coaster ride and I feel very privileged being a part of it. Umbro is changing in ways I could not have dreamt of 18 months ago – the collaborative culture, the great working environment, the people joining from different companies/areas and bringing new inspiration. I have always loved Umbro (the brand has this way of getting under your skin) – but I could not be more proud and happy to work for Umbro than I am now.

Where would you like to see it going?

I really want us to be a cool football brand. I want the energy, hard work, passion and love we put into the brand infect the consumer in the same way! I just want them to love the brand as much as we do!

What do you think is the best/worst kit that Umbro has produced?

Best – the last England home Kit – every time I see it, I go: “Wow, it looks so smart (and even JT looks quite dishy).” Worst – Grey Manchester United Kit from 1996.

What memory of football do you hold most dear?

Oh well, I was not going to say anything about this – but you are asking me to be honest and here you go: World Cup 1990 Final (as I was there when we – you know who I mean – won). And then for good measure, 1954 World Cup Final (just to clarify – I wasn’t personally there, I’m not that old!); and the 1970 World Cup final (was probably sitting in front of the telly with my parents but can’t really remember).

If I wasn’t doing this, I’d be…

Good question… maybe work as a scary children’s entertainer???

White/Red Speciali to take Premier League Bow

 Umbro Speciali Boots - White/Red

Last week we gave you the first look of the new white/red Speciali, as worn by England captain John Terry. As of this weekend the Premier League Speciali wearers shall be gracing the pitches in the white/reds. They have the same properties as these Speciali – and we’re positive they will continue to have the same impact for the players. Already, we have seen Darren Bent score 2 goals in as many games and Deco notch up his first goal of the season.  If you’re interested to see how the boots perform in the goal scoring table over the course of the season, head here to keep track.

All that’s left is for you to spot as many pairs as possible (hopefully scoring superb goals and making great tackles) this weekend.

England Women head to Finland

This Sunday marks the start of the Women’s European Championships – with the England team taking on Italy, in its opening match, on Tuesday. Earlier in the year, we caught up with some of the England ladies to get their thoughts on the tournament. This is what they had to say about preparation and expectation in the lead up to the team’s arrival in Finland.

Over the course of the Championships we shall be dropping in with the squad to see how they are getting on, so make sure you check back regularly for all the latest from the camp.