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Umbro Blog

February 2009

The history of Umbro part 1: Harold Humphreys

Here at Umbro we’ve decided it’s time to tell the history of how the company got to where we are today. As well as creating an archive of all our old football shirts, we’ve begun to collect information about how the company was founded and its early development.
Harold Humphreys
The history of Umbro starts with the history of one man: Harold Charles Humphreys. Born in Mobberley, Cheshire on 31st January 1902, Harold grew up with his father, a decorator from Lancashire, and his mother Minnie, who was originally from Staffordshire. The family ran a small shop and off-licence, and then later a local hotel.

Growing up, Harold was restless and always getting into trouble. He left school aged just 13¾ for his first job at a textile firm in Manchester, where his first task was to dust and polish the bannisters on a staircase seven-stories high.

A tenacious lad, he worked his way up faster than most, trimming bolts of fabric down to fine–tipped gloves and then working his way up to the haberdashery department. There, he developed an appreciation for the details, quality and craftsmanship of fine tailoring. However, as a depression hit Britain and he was out of work for about a week. This short bout of unemployment made such an impression on him that he vowed “never to be out of work again”.

He soon landed at a small sportswear company called “Messrs. Bucks”, who would later go on to become his chief competitor. At the company, he worked as a travelling salesman, but soon grew weary of this life. Seeing no chance of advancement, he decided to start a small sportwear retail business of his own.

At this period, his parents were running the “Bull’s Head Hotel” in Mobberley, and so his mother gave him a small cupboard in which he could keep stock. His initial stock was £5-£10 worth of sports clothing.

Harold had always had an interest in sport and business, right from the time he had earned pocked money as a golf caddy – earning 7 old pence a day with 3 pence extra for lunch if the player was in a generous mood – and so it was natural extension to move into the sportwear business.

At this time of post-war Britain was going through a difficult and unhappy period, suffering from a Depression and general strikes. Sport though was growing, becoming a popular pastime through which people could have fun and forget their worries. And so there was a steady demand for sports clothing, and Harold’s small enterprise grew. He started out with lady “out-workers” sewing shirts in their own homes in the evenings after the rest of the day’s work was done. In a good evening, each woman could produce 12 shirts.
Wallace Humphreys

In 1924, aged 22, Harold decided that he should go into the wholesale market. He teamed up with his brother, Wallace Humphreys, and registered a company under the name ‘Humphreys Brothers Limited’ on the 23rd May. The clothes they produced were labelled with ‘Umbro’, a trade name using the letters from Humphreys Brothers.

By this time, he had outgrown the cupboard in the hotel, and so an 18 square foot old washhouse next to a cobbler’s shop in Wilmslow was rented out as a place to hold stock.

Umbro Wilmslow Factory

This hard work seemed to pay off. By the time Harold died, Umbro was a big business, with multiple factories producing sportswear that was sold and worn the world over. Upon his death, the company retained a family connection, as Harold’s son, John Humphreys, was its Managing Director.

In the next blog post on our company history, we’ll take a look at the first Umbro 

Position filled: Design Studio Manager in Manchester’s Northern Quarter

Okay, now I would never usually wish for job adverts to go on this blog but this one I think is a bit different!  We are looking for a person to run/manage our soon to open Design Studio, which will be located in the Northern Quarter of Manchester. This space will be a living, evolving place where apparel designers will work, and artists and designers will gather to learn and share information and inspiration. A portion of the space will be dedicated to an exchange where all things football will be curated, displayed, and sold: Memorabilia, collectables, ephemera, media, one-off apparel pieces, and the hard-to-find. And the third part of the space will be a gathering place for design and craft guild projects, and special events.

The design studio will have strong links with this blog and I am really looking forward to when it is all up and running.  Below is a more of a description of the person we are looking for, rather than the job itself.  If you think this is you then drop me a mail at blog@umbro.co.uk and I will pass your details onto the relevant person.

  • First and foremost, a deep love of and passion for  the game of football
  • Living in, or with history and roots in  Manchester
  • An understanding of design
  • Some business experience
  • Coordinating the staff and the day to day running  of the space
  • Understanding and pursuing community  outreach
  • Strong roots in modern culture; music, art,  design
  • Always on top of trends
  • A ton of energy
  • Always thinking about a fresh creative approach,  always searching for the unexpected, always reaching

The person will have to be multi dimensional, multi faceted with a keen ability to keep things together, move things forward, push things to change and evolve; with one eye always on the big picture, but a grass roots ability to handle the day to day.  I doubt if this person exists in resume readable form, but rather just IS.  We’ll be talking more about our plans for the Design Studio here on the blog in the coming weeks.

What does football mean to you?

We would like to find out what football means to our consumers and in exchange we are offering a money can’t buy prize, to be Umbro’s official pitch side photographer at the England vs Slovakia at Wembley on the 28th March. 

The competition is being run through our facebook page.  Entrants are invited to upload upto 3 images with descriptions inspired by the question ‘what does football mean to you?’

We are looking for two winners (the first aged between 16 and 18, and the second aged between 19 and 21).  The prize is great, each winner will get:

  • A top of the range camera with tripod
  • £150 spending money
  • Pitch side with the press for the England Vs Slovakia game on 28th March 2009 – this is an exclusive money can’t buy prize
  • 2 nights accommodation in a top London hotel for the winner and a lucky guest

You can enter the competition through our facebook page here.  We will display some of the entries on this blog as they arrive.

Football kits archive – update

Since posting up the photos of our archive football kits last week, we’ve been happy that several of the ‘unidentified’ kits (where we didn’t know which team or season it was for) have been identified, thanks to your comments.

Special mention goes to Paul Bestell, who identified four shirts, including a 1992-1993 SS Lazio shirt, saruyamasan, who identified a Belgium football shirt, and heydingis, who spotted a 1 FC Kaiserslautern shirt.
Sunderland Football Shirt (FA Cup Final 1973)
I’m also grateful to everyone who commented over on the EPL blog, where there’s some discussion as to why the Sunderland FA Cup Final shirt is so muddy (the short answer is we’re not quite sure).

There are still quite a few shirts we have no team names for though, including a fetching red shirt (with ‘aerodynamic collar’), a neat long-sleeved blue shirt, and a somewhat garish red and yellow striped shirt. If you recognise them, please let me know by leaving a comment on the photo page, or below.

There are still a few shirts in our archive we haven’t yet photographed, so keep your eye on our Flickr profile as I’ll add those as soon as I can…

Improving on Perfection – The UMBRO Fives Philosophy

Five-a-side is now bigger, in men’s participation numbers at least, than traditional 11-a-side football in the UK.

We know this to be true. We can’t show you in-depth statistical data or seven-year studies to prove this, no-one can. You can take my word for it though, it’s true nonetheless.

We know it’s true because five-a-side fits perfectly with our modern lifestyle. It’s quick, exciting, snack-size football, served up on a week night somewhere in between seeing your Gran and going sofa shopping! (Maybe that’s just me!)

It gives you that awesome football fix when and how you need it and more than 500,000 of us, along with our mates, turn out every week to get our latest installment. 

We’re just the same here at Umbro. We love five-a-side for exactly the same reasons as you and three years ago we realised that the only thing five-a-side lacked was the ultimate dream! Something big. Something we could all aspire to and could take us from a dodgy astroturf in the wilderness all the way to Wembley’s pristine pitch.

We wanted to know who were the best fives teams and then play against them. And so, with a little help from our friends, we made it happen and The FA UMBRO Fives was born.

Since then, more than 4,000 teams have taken part in the ultimate five-a-side challenge and, of which, around a hundred of the best have lived out their dream under that massive arch.

We think we’ve done something pretty special for five-a-side football and made what was already pretty much 99% perfect just that little bit better.

We’ve started recruiting for the 2009 UMBRO Fives so visit www.thefa.com/umbrofives to find your local heats (they’re happening pretty much everywhere in England) and make your own stories for the grandkids!

Staff Profile: Amanda, Marketing Manager

Name: Amanda

How long have you been there and what do you do?
1 month. I brief/chase/hassle/beg agencies.

What would other people say you did ?
Advertising

How is Umbro changing?
I haven’t really been here long enough to answer that

Where would you like to see it going?
Moving into something coveted.

What do you think is the best/worst kit that Umbro have produced?
I’ve always liked the kit colours of the Swedish national team. Does that count?

What memory of football do you hold most dear?
Waking up at 2am (I was living halfway across the world then) to watch the 1998 World Cup Semis when I had to take a physics exam the next day.

If I weren’t doing this, I’d be….
eventually made to do it anyway.

Classic Football Kits

Over the years, Umbro have made thousands and thousands of kits.  Unfortunately though, we have been very bad at keeping track of them all!  Most of the shirts in the image below have been under people’s desks or in the back of cupboards.  However, we are now looking at labelling and properly archiving all of the kits that we have so that we have a record.

 umbro archive rail

Some of the guys have spent the last week photographing them all, and I am half-way through uploading them all to our flickr set.  Some of the really nice shirts that I found are:

Manchester City Colin Bell Testimonial Football Shirt 1978

Manchester City Colin Bell Testimonial 1978

Newcastle United FA Cup Final 1976 Football Shirt

Newcastle United FA Cup Final 1976 

I have been trying to name them all with some of the other staff.  I think we have got the clubs/country correct for most but there is a lot of information that we are still missing.  If you have any more detail on any of the shirts – home/away, year, tournament etc.  please let us know by commenting on this post or the flickr image.  Some of the ones we are really struggling with are below:

Umbro Football Shirt
Umbro Football Shirt

England Away in Seville

For the next few months, we’ve invited a guest blogger to contribute to this blog. Chris Hunt is a journalist who used to write for Four Four Two, The Times, Ice, Uncut and The Sportsman and has also written a number of books on football including World Cup Stories and The Complete Book of Football.  He is also a big England fan going to all games, home and away.  This is his first post, documenting his journey to Seville for  the Spain vs England friendly on 11th Feb 2009.

TUESDAY MORNING
The plane to Faro is packed, much to the vocal bemusement of one traveller, who expected that in credit crunch Britain the plane would have a few more empty seats. But he doesn’t realise that England are playing away and that all planes flying to within a three hour drive of Seville will be crowded with expectant football fans. Faro is just close enough to Spain’s fourth largest city to make southern Portugal an economical option for those intent on following the three lions of England.

TUESDAY AFTERNOON
On arriving in Seville, I have just enough time to check into my hotel before deciding on a whim to make the two-hour drive south to Malaga for tonight’s Under 21 game against a fairly full-strength Ecuador first-team. Killing time before the game in Malaga’s old town I chat football with a couple of Manchester United fans in a café. They’ve been passionately debating tonight’s game, but it turns out they are in the country just to watch the Under 21s and aren’t travelling on to Seville for the big match tomorrow. “I’ve got a special interest in the game tonight,” says one. His special interest turns out to be his son, Tom Heaton, the Manchester United youngster on loan at Cardiff and the starting keeper tonight. We talk about the game and the long road ahead for a quality player like Tom if he’s going to stake a claim one day for a full England cap. And then the supportive dad heads off to the ground. “We want to get in to see the warm-up,” he says, keen to get to the stadium.

TUESDAY EVENING
At the 35,000-capacity Estadio la Rosaleda, the attendance is pretty poor given both the number of ex-pats living in the area and the smattering of young stars on display, but as I watch Tom Heaton make a couple of fine first-half saves on the pitch, I find myself sitting next to another proud dad and his seven-year-old lad, Spurs fan Josh. The pair live in Malaga and apparently Josh, who is sporting his red England shirt for the occasion, is a pretty good footballer himself, playing for a local club coached by former Bristol City pro Brian Tinnion.
Despite his age and location, Josh knows the stars of the Premiership inside out and has quite an impressive knowledge of the Under 21s on show tonight. I wonder if we’ll be seeing him wearing an England shirt for real in a few years’ time, but before I can ask him if he wants to play for his country, he’s on his feet celebrating as Frazier Campbell knocks in England’s second goal. “Come on you Spurs,” he shouts. Even an impressive second-half turnaround by Ecuador doesn’t dampen his spirits and he leaves the ground happy. I wonder if the same can be said for Tom Heaton and his father. Even for the most impartial of football parents, it can’t be easy to see your son concede three well-taken goals in quick succession.

WEDNESDAY MORNING
Arriving in the centre of Seville at 11am, it’s apparent that the slow trickle of England fans has already started. Over the years if you travel regularly to away game the faces start to look familiar and odds are that you’ll chance upon someone you’ve met before. Soon I bump into Tom from Sunderland, who I first met in a bar before the game in Chicago in 2005. Like many fans here today, Tom is turning the trip into a short holiday, staying for a few days to escape the snow at home. He points me in the direction of where the fans are gathering and I find myself passing through the Plaza Nueva, where a gigantic flag of St George already dominates the square.
Following the sound of distant football songs, a quick stroll along the Avenida de la Constitución takes me to Flaherty’s, an Irish pub situated in Calle Alemanes. A small side street facing the back of Seville’s famous gothic cathedral, it seems to have become the main point of interest for the day’s travelling fans. Flags are draped outside the bar and the buoyant crowd spill out onto the road, singing and chanting for the watching television crew.

WEDNESDAY AFTERNOON
England fans have been steadily streaming into the city all afternoon and even in a place the size of Seville it’s hard not to be overwhelmed by their dominant presence. Quite simply, there are England shirts everywhere. A group of Canadian tourists enquire what all the noise is about and although they know very little about ‘soccer’, they are suitably impressed that David Beckham is in town.
The fans too are discussing ‘Becks’ and his scheduled record-equalling appearance tonight. Although the majority of the travelling fans love Beckham for the passion he has brought to playing for the team over the years, by equalling Bobby Moore’s outfield record of 108 caps he has kicked-off a cafe debate about the relative merits of the two former England captains, one a World Cup winner and one not.

WEDNESDAY EVENING
The ground is a 15-minute walk from the city centre, easily manageable by most fans, except for the pair who decide to flag down a passing horse-and-carriage and haggle a good price for a ride to the ground. Most, however, arrive at Estadio Ramon Sanchez Pizjuan by foot and by the time I’ve found a seat, the place is full of noise and colour and the match is about to kick-off.
Having come with such high expectations, the game proves a disappointing anti-climax as Villa’s 36th minute goal silences the travelling England fans. Even the introduction of David Beckham after the break fails to lift spirits, and when Llorente scores Spain’s second with just eight minutes remaining, it signals the end of the game for many, who pour out of the ground heading either for their flights home or for the start of the rest of their winter holiday in the sun. By the time England line-up against Slovakia at Wembley next month, wearing a brand new England shirt and looking forward to the World Cup qualifying matches ahead, this game will be a distant memory.

Staff Profile: Rob, Product Line Merchandiser

Following on from our previous profile of Neil, today I put the staff profile questions to Rob:

Name: Rob

How long have you been here and what do you do?
11 years – Product Line Merchandiser

What would other people say you did  ?
depends who you speak to !

How is Umbro changing?
for the better….. its challenging the product team to make bold moves and lead with innovative product for FOOTBALL.

Where would you like to see it going?
to be recognised as the style leader in football. Fans to appreciate that we get football

What do you think is the best/worst kit that Umbro have produced?
best – Liverpool 84, my first and favourite. Worst – England Home 98, extreme nipple rub !

What memory of football do you hold most dear ?
feeling like England were going to win the world cup after beating Cameroon 3-2 in the 1990 world cup quarter final….. short lived.

If I weren’t doing this, I’d be….
Playing football for a living of course