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Umbro Blog

December 2008

New products in the pipeline

The Product team will shortly be launching a fresh concept to establish specialist football products. We will look to introduce bespoke football products aimed at enhancing the player and offering true solutions from grass roots through to our professional teams. Products will range from player gloves to balaclavas to sock ties to sock liners….. all aimed at allowing the player to play better and to play longer.
 
These products will be designed to bridge all aspects of the game, from matchday to training, outfield to GK, and Referee’s to Pre-Match warm up.
 
However what will intrinsically link all these products is that they are all born out of insight into the game. The only products to be put forward will be those that have been fully tried and tested, and that we believe will truly benefit the end user…. We may ask you to take part in the product testing throughout the year,
 
As with the replica bib concept these products will be offered out globally to all our Umbro partners. This will allow us to reach as many footballers and football clubs as possible.
 
Every time a new product concept is ready you will be able to read about it here !!!
 
More details will be provided soon regarding the first product/product’s to be released.
 
Until then, watch this space…………….

FOOTBALL INSIGHT

Not the Art of Deco – The FA Cup Final 1965

As an antidote to the last post featuring some post production work, I found this image whilst browsing through our archive.  This image was in the National press in 1965 featuring two girls wearing the shirts of both Umbro teams in the FA Cup final (Liverpool and Leeds United).  I think the setting in front of the radiator really makes the picture!

‘The Art of Deco’

Mike, our design manager sent over this great insight into how our advertising images gets put together:

These before and after shots show a quick glimpse into the polished world of the professional Photoshoppers! It’s not always as easy to capture these stars naturally on the pitch, so sometimes we have to take the pitch to them, in a studio environment. For this picture we’ve taken Anderson Luis de Souza (aka ‘Deco’) and added some added European weather and stadium lights flare!